MARKETING AND BRANDING
MANIFESTO
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MADIIS represents a sophisticated elegance, with always structural and detailed garments.
The MADIIS woman is strong and feminine women. She is complex and mysterious. Esthetically but also ethically as the clothes are made with tradition but using new cuts.
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TARGET
Customer segment: Women aged between 20-40y.o.
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Price range: 30 USD-2400 USD
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PRODUCT DIFFERENTIATION
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To increase the client conversion rate, the main feature of our product being custom-tailored for the client
DISTRIBUTION​
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Company chose to focus more on digital marketing rather than the traditional one.
The company's resources will be utilized to do a collaboration with influencers and on paid ads on social network platforms. The platform that will be used are Instagram, Facebook, You Tube and Tik Tok.
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MADIIS Brand will operate in click and mortar method, it will have both offline and online presence
BUSINESS MANAGEMENT
In terms of managing, our brand will keep a self-regulating business model which will help the brand to be socially accountable. For instance, to take care of our biggest assets, employees, we create a breakthrough an integration program for new workers. Also, the brand will be conducting constant training of workers to keep their skills up to date, and monthly team-buildings to keep a healthy mindset in our employers
MY COMPETITORS
ONLINE
OFFLINE
